Current:Home > StocksNeed help with holiday shopping? Google wants you to use artificial intelligence-LoTradeCoin
Need help with holiday shopping? Google wants you to use artificial intelligence
View Date:2025-01-11 19:38:40
Google is expanding its artificial intelligence capabilities to help consumers shop for gifts during the holiday season.
Beginning Nov. 16, Google will update its Search Generative Experience (SGE), which brings generative AI capabilities into search, to help customers shop.
Google is also expanding its virtual try-on tool to include men’s tops. A feature to generate photorealistic images of what you’re shopping for will also be available in December.
“This is the first holiday season where generative AI is really a part of the larger cultural conversation,” Julie Black, Google director of shopping product, told USA TODAY.
What is Search Generative Experience?
Search Generative Experience is different than a regular Google search as it uses generative AI technology in the search. It is a feature that consumers can opt into in Search Labs on the Google app, the Google home page or on Chrome desktop.
Beginning Nov. 16, the experience will be upgraded to include shopping. Consumers can put in search terms like “great gifts for home cooks” to see results of products to buy or experiences like a cooking class, said Black.
“Through our research, we find that 28% of people find holiday shopping for others difficult because they just don’t know where to shop,” said Black.
The search will also include articles from publishers for consumers to read more about the subject or product, she said.
To opt in, go to goo.gle/sge-gifts
Virtually try on clothes for a variety of body types
Google launched a virtual try-on option earlier this year for women’s tops, but is now expanding it to include men’s tops, said Black.
“Generative AI has created opportunities to help bring the traditional fitting room to life and help you understand what a piece of clothing will look like on you,” said Black.
Google research has found that 80% of online apparel shoppers are more likely to buy a piece of clothing online if they feel confident about how it will look on them, she said.
Beginning Nov. 16, the virtual try-on experience is expanding to include men’s tops with a try-on icon at brands like Abercrombie & Fitch, Banana Republic, J. Crew and Under Armour. A photo library of virtual male and female models range from size extra small to 4XL and represent a variety of body types, ethnicities, hair types and skin tones, Black said.
Photorealistic images coming in December
Another new feature, which will be available in December, will use AI to generate photorealistic images using words put in the search tool to find products based on those images.
The search will be combined with 35 billion shopping listings on Google.
“It allows me to really quickly and iteratively explore visually the space of products and more easily move from what’s in my mind’s eye to what’s in my shopping cart,” said Black.
Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at [email protected] or follow her on X, Facebook or Instagram @blinfisher.
veryGood! (66)
Related
- Wildfire map: Thousands of acres burn near New Jersey-New York border; 1 firefighter dead
- Olympian Aly Raisman Was Hospitalized Twice After Complete Body Paralysis
- Britney Spears slams Ozzy Osbourne, family for mocking her dance videos as 'sad'
- Bob Newhart, sitcom star and deadpan comedy legend, dies at 94
- Week 10 fantasy football rankings: PPR, half-PPR and standard leagues
- How many points did Bronny James score tonight? Lakers Summer League box score
- 2024 Kennedy Center honorees include Grateful Dead and Bonnie Raitt, among others
- Utah State officially fires football coach Blake Anderson
- Certifying this year’s presidential results begins quietly, in contrast to the 2020 election
- Republicans emerge from their convention thrilled with Trump and talking about a blowout victory
Ranking
- Bankruptcy judge questioned Shilo Sanders' no-show at previous trial
- Espionage trial of US journalist Evan Gershkovich in Russia reaches closing arguments
- Trump's national lead over Biden grows — CBS News poll
- 'Love Island USA' complete guide: How to watch, finale date, must-know terminology
- Mike Tyson employs two trainers who 'work like a dream team' as Jake Paul fight nears
- Obama, Pelosi and other Democrats make a fresh push for Biden to reconsider 2024 race
- 2024 Kennedy Center honorees include Grateful Dead and Bonnie Raitt, among others
- Map shows states where above-normal temperatures are forecast to continue this fall
Recommendation
-
Martha Stewart playfully pushes Drew Barrymore away in touchy interview
-
Long Beach breaks ground on $1.5B railyard expansion at port to fortify US supply chain
-
Teen girl rescued after getting trapped in sand hole at San Diego beach
-
EA Sports College Football 25, among most anticipated sports video games in history, hits the market
-
Japan to resume V-22 flights after inquiry finds pilot error caused accident
-
Body of autistic 3-year-old boy found after he went missing from resort near Disney
-
Rocket scientist. Engineer. Mogul. Meet 10 US Olympians with super impressive résumés
-
Idaho inmate who escaped after hospital attack set to be sentenced